Hosting virtual events: Organizing in-person events can be time-consuming and costly.Still not convinced that YouTube Live can expand your reach and brand awareness? Consider these unique ways using YouTube live helps you engage with your audience: In 2021, YouTube was the most popular platform for livestream ecommerce in the US. Livestreaming presents serious opportunities for creators and your brand’s Video marketing strategy. If your audience has subscribed to your channel, previously watched or liked your content or interacted with content similar to yours, your Live videos and streams may display on your audiences’ YouTube feeds. Users can watch trending livestreams in their country by clicking on “Live” from the left sidebar on YouTube via desktop. YouTube Live is YouTube’s livestreaming feature that enables content creators to interact with their audience in real time via video and chat. YouTube Live best practices and streaming tips.In this article, you’ll learn why YouTube Live should be a part of your YouTube marketing strategy, how to livestream on the platform and tips for creating engaging live content. With streaming on the rise brands will need to fine-tune their current strategy and prepare for the future of YouTube and livestreaming. The popularity of livestreams stabilized as the world has opened up, and 37% of consumers think livestreams are the most engaging type of content. Virtual events, workshops and webinars on platforms like YouTube Live were crucial during pandemic lockdowns, but do they still resonate now? You bet. While social content formats come and go, livestreaming is tried and true.
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